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Urban Identity is Bayside Melbourne's newest and most dynamic men's fashion boutique.

Urban Identity proudly brings a slice of Chapel & Greville Street clothing to Bayside.

Funky, groovy, edgy clothing for men is just what Bayside Melbourne needs, insists Martin Ball who recently opened Urban Identity in 366 Hampton Street, Hampton.

Urban Identity stocks a blend of imported and Australian fashion labels (proudly designed and made in Australia).

Urban Identity has already established a reputation for its individual limited run shirting.

Come to Urban Identity and be noticed...