What’s hot in Denim...

Rock stars of the fifties and sixties first wore jeans, James Dean wore jeans, and look how cool he was!!...he would smile at the jeans we have on offer today…Rock bands of the sixties reinforced that Jeans were “cool” to the masses. Jeans were on the rise. Experimentation in jeans had begun. Basic colours suddenly exploded into allsorts of washes. Colours and styles enabled jeans to have cool jeans ..jeans changed to denim that day…and the world changed too.

“Denim” is the word of stylists today. Denim has come so far forward from the “Jeans” days of old. “Denim” has rocketed forward to be used in every day pants for men like never before. Denim can have many laundry effects and  crinkle washes. Denim pants can have vertical or cross corner pockets and big scoop pockets with hand finishing. Denim has been styled with different construction methods can  only really experienced by pulling a pair on….so I dare you!!!!!..You won’t be disappointed

Pepe Denim is the “IT” denim of today. Pepe Denim is as Cool as it gets. Pepe Denim has been making Denim since the sixties in London’s east end and Pepe has been at the forefront of Denim for yonks. Today Pepe Denim is the premium European Brand of choice. Pepe denim is here for you.

Urban identity is an “IT” store, Urban identity is an “IT” location.